Stupid Marketing Tricks - EA and Fight Night Round 3 for PSP

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Fight Night Round 3 for PSPHow much is an ad-free online gaming experience worth to you? EA and its sponser ESPN have priced it at $2. When you go online with Fight Night Round 3 for PSP, you'll be asked to supply either an e-mail address or a credit card. If you give an e-mail address, you'll receive ads from ESPN in return for free online play. Of course, unscrupulous gamers could pony up any ol' e-mail address, such as a free account somewhere that's never checked. (Or make something up and risk losing online play when the mails start to bounce.) This seems like one of the more boneheaded marketing maneuvers to date: Any list generated in this manner will be next to worthless...

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