Stupid Marketing Tricks - Lost crosses into Alternate Reality

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LostIf you didn't Tivo past the commercials in last week's episode of Lost, you might already be delving into a new Alternate Reality Game - one that goes beyond just watching the show and trying to decide what alternate reality the castaways might be trapped in. The show included a planted ad for the Hanso Foundation with phone numbers that, when called, seem to offer clues to - well, just like the show: more questions and contradictions than you can probably handle. If this sounds like fun, catch up on what you missed and join the game at lostpedia.com...

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