Burger King may be putting a little too much stock in its brand character. It's actually releasing games for Xbox and Xbox 360 that feature the creepy mascot. There's the King hunched over a miniature bike in Pocketbike Racer, on a bumper car in Big Bumpin and hiding in barrels to avoid detection in Sneak King (get it?!). Seriously, check the calendar - it's not even April! The kicker is that the games will cost $4 apiece on top of the price of a so-called Value Meal. It's an advergame, and we have to pay for it?! Wonder if there's a 360 achievement for Biggest Marketing Tool. Wait, has anyone even eaten at a Burger King since they changed the fries...
Leave a comment