BioShock Watch - PC demo today

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As promised, the PC demo for BioShock is being delivered before the retail release - barely. It's due at 7 p.m. Eastern (it says Standard time, but they probably mean Daylight!) with preloading available now on FilePlanet (subscribers only; looks like they don't even have a marketing promo page for non-subscribers - d'oh!). The game's developers urge you to check that your ATI and nVidia drivers are up to date now, so there aren't problems tonight...

UPDATE: If you planned on purchasing BioShock via Steam, there will be no midnight madness online. In fact, you will probably have to wait longer than retail (so much for "as soon as the game is available"). It appears the publisher is demanding that Valve hold the game's activation until 4 p.m. Eastern, even if you've already paid and preloaded all of the game files on your PC. Direct2Drive has as a similar vague launch-day promise; no word on whether they'll be able to deliver it any faster.

ANOTHER UPDATE: 2K Games has officially addressed the broken Big Daddy issue. If your figurine arrives broken, they will send you a new one - and a printed art book (probably the one that we all downloaded free that was cut from the Limited Edition) - at their expense. You will need to ship the broken Big Daddy back (so don't think you'll end up with two!) but it does make you wonder how many people will break their figurines just to get that book - and then put it on eBay. Full details.

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